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Latest Blog Posts

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Hijacking or Spoofing

Your Email Address or Someone You Know

  • MickeyM619

    Poster Profile:

    Name: MickeyM619
    Email: Chris@BrainChildBranding.com
    Age: Physical or Mental?
    Location: Tampa, FL
    Position: Brand Manager
    Sign: Taurus: Stubborn perfectionist
    Bio:

    Those that know me, know where I've been, where I am, and where I'm going!


by: MickeyM619 posted: October 23, 2017

Cyber Security as explained by BrainChild Branding in Fort Lauderdale, FL

It happens to the best of us. We see an email that looks, at face value, to be from someone you know. The latest one (of many) is "Hi John.
Thought you might be interested in this" and it's followed by a link that looks innocent enough.

BCB would like to suggest that you examine your emails judiciously. Hover (don't click) your cursor over the name of the sender to see who
really sent it. By hovering, you may find that it wasn't John but rather an email address you do not recognize, possibly coming from another country.

Now you know that John's email has been spoofed. John should find out about this and change his email password.

Let's talk about the link. Do not click on the link. don't click)The link could read "Pink Unicorns," but if you hovered over that, you would see that it is also a long link that looks nothing like what you would be interested in. Do not click on it. Clicking on it opens you up to the possibility of infecting your
computer with malware. This is really bad if you work in an office where you share emails to co-workers all the time. Malware is contagious.

Trash the email and double-delete it.

Click in the Comments section below this blog and tell us if this has happened to you or someone else you know.

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Filed Under Tags:  Cyber Security
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Cyber Attacks are on the Rise

  • MickeyM619

    Poster Profile:

    Name: MickeyM619
    Email: Chris@BrainChildBranding.com
    Age: Physical or Mental?
    Location: Tampa, FL
    Position: Brand Manager
    Sign: Taurus: Stubborn perfectionist
    Bio:

    Those that know me, know where I've been, where I am, and where I'm going!


by: MickeyM619 posted: June 30, 2017

Cyber Attacks are on the Rise

In this day and age, no one can be sure they can't be infiltrated by hackers. 

At BrainChild Branding, security is our number one priority. However, we've seen an increase of using one's blog as an area where code can be put in to a comment on your latest blog.

For example, someone comments on your latest blog that looks like they appreciate the information you've shared, but they've put a URL in the code simply to benefit their product. For example, "I really like this blog" looks innocuous but at the end of it they've added a URL like Jerzyshirts.com.

If you have one of our sites and have a blog, you know you have a chance to Accept or Decline the comment. You would, of course, decline that comment. 

However, by declining the comment, it is not removed from your Blog Comments area; it just doesn't show up on your blog.

Now, we're finding that's not good enough. The Declined comment is still sitting in your Blog Comment database. So, we have to take more action. 

If you have a BrainChild Branding site with a blog, you must go into the Administrative Area, and delete that comment in your Blog Comments area. 

For those of you who we do Extended Aftercare, we do this on a monthly basis.

For those of you who don't have Extended Aftercare, get in touch with us at 954-990-5633 and we will walk you through the steps on how to do this. 

Make it part of your monthly housekeeping of your website!

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Filed Under Tags:  Cyber Security
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In Search of Higher Ranking

What? It's not just Facebook????

  • MickeyM619

    Poster Profile:

    Name: MickeyM619
    Email: Chris@BrainChildBranding.com
    Age: Physical or Mental?
    Location: Tampa, FL
    Position: Brand Manager
    Sign: Taurus: Stubborn perfectionist
    Bio:

    Those that know me, know where I've been, where I am, and where I'm going!


by: MickeyM619 posted: February 19, 2014

In Search of Higher Ranking

If you're one of our clients, you've heard us say having a website is just the beginning of the work of promoting your business. If everyone in your industry was doing the same amount of work on search engine optimization aftercare, it would still be mathematically impossible for everyone to rank first. So, to get around that; to make our clients rank highly for the keywords that many people use to search for their business, we work to use keywords and key phrases to create an organic method to increase ranking. 

Problem is that so many people represent themselves as Specialists with no training nor have the right to make the assertion. We had a client fire their company after she realized she'd not heard a word from them in almost a year. In reviewing their work, she found that in past twelve months, they had posted a bunch of Facebook posts that had no call-to-action and no keyword strategy within the site. No keyword work, no rewriting of copy or blogs, just FB.

Since Facebook is so easy to use, sometimes clients get confused that Facebook is the only way to go and they pay little or no attention to their website. Well, that's where BrainChild Branding comes in. Sure, we use Facebook (with calls-to-action) but we do a lot of behind-the-scenes stuff that is very unsexy but totally effective for improving traffic to your website. I'd get into specifics but I know that glaze when someone is mentally creating their shopping list ("Well, I need Snapple and eggs and..."). That's when I have to turn my nerd off.

Suffice to say, we use a lot of tools to make sure your site ranks high. We're constantly analyzing, refining your meta tags, changing out content, and re-analyzing keywords as they become popular search terms. Sure, we use Google Analytics, but we use much more sophisticated software that compares you to three of your competitors. We see what they're doing right and what they're doing right and we govern ourselves accordingly. And we learn, analyze and follow every change that Google makes to try and shake up the ranking practices.

By implementing these practices we can dramatically increase the traffic to your website. Making a website is a great first step to growing your business, but by following through with organic method, you can go the extra mile to reach out to all your potential clients possible.

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Filed Under Tags:  Search Engine Optimization
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