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Latest Blog Posts
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10/06/2011 by MickeyM619
Poor Comic Sans . . .
The typeface, Comic Sans, has been taking a beating for years now. I, like a lot of designers out there, have an opinion about the Comic Sans font, and it seems the overwhelming majority of those opinions are negative. How has a single font become the focus of so much hate? And what, exactly, is behind it all? Comic Sans was created by Vincent Connare in 1994 for Microsoft. It was originally designed to be used with Microsoft Bob, but it was completed too late to be included in the program. Connare purports that he never intended the font to be released for general use, and only designed it to be used in comic-book-style speech bubbles within MS Bob. The font ended up being included in Microsoft 3D Movie Maker, which used it in its pop-up windows and help sections. Later it was included with Windows 95 Plus Pack and then became a standard font for the OEM version of Windows 95. Comic Sans has been used on a number of well-known products. Beanie Babies have used the font on their tags since the late 1990's. The 2004 Canada Day 25-cent collector coin also used the font. (As a Canadian, I speak for the country when I say, "We're sorry!") The Sims video game uses it as well. One of the main reasons Comic Sans became the target of such hatred was its widespread usage, particularly when dealing with serious or formal subjects. While Comic Sans was perfectly adequate in designs for children or designs related to comic books or cartoons, it had no place in business or professional work usage. It’s also ill-suited in content body text – it’s best used as a headline/heading font or short quote (such as in a comic book). But nevertheless, Comic Sans has cropped up all over the place. The "Ban Comic Sans" movement started in 1999. It was reportedly started by Dave and Holly Crumbs, graphic designers from Indianapolis, after an employer insisted they use Comic Sans in a children’s museum exhibit. While the group is a bit tongue-in-cheek, they do point out one of the biggest problems in amateur graphic design: disregard for appropriate typography choices. As a professional typographer and a teacher of Typography, I consider the impact of a font and typography choices have on the overall tone of a project. An amateur will often just pick a font they like, disregarding the font’s impact on the final design. It is said that bad typography is created by the same people that will cut their own hair . . . just because they can.
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09/01/2011 by MickeyM619
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BrainChild Branding's New QR Code
A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity. The code consists of black modules arranged in a square pattern on a white background. If you want to find our page on the unusual uses of a QR Code in today's advertising world, use your QR Code reader to scan the QR Code to the left.
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06/20/2011 by MickeyM619
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Customizing Your YouTube Channel
As part of our branding efforts, BrainChild Branding recently customized the YouTube Channel for Winchester Wine and Spirits of Winchester, MA. YouTube is the second most popular search engine after Google so it makes sense to have a YouTube presence. Since all BrainChild Branding's websites are optimized to be found in Google, the obvious next step is to optimize your YouTube channel. All BCB websites are custom designed, so it just makes sense to custom design our clients' YouTube channels. In the case of Winchester Wine and Spirits, they hold a tasting each Friday night. As you can see from their videos, hundreds of people flock there to taste the newest wines, the finest microbrews, and the latest spirits. Now, through YouTube, they are able to share that experience with others!
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BCB BrainChildren > BCB Account Executives
Jen Smith
Account Executive
Jennifer Smith is all about the “win/win”. A consummate networker, Jen loves putting people together for their mutual benefit. Whether it’s helping a customer find that perfect product or service, or helping a business to reach its target audience, there is always a thrill for her in making the match.
A renaissance girl at heart, Jen has been a lot of places and done a lot of things. With a scientific mind that led her to a Biology and Chemistry degree, and a creative soul that continues to lead to many amazing adventures, she loves living life with both a left and right brain.
From high school science teacher, team member on the Space Shuttle and Space Station programs, quality control chemist in a pharmaceutical manufacturing plant to a U.S. Army training mission in Riyadh, Saudi Arabia to Community Relations Manager for Barnes & Noble and a cutting edge anti-aging medical practice, Jen is always committed to exquisite customer service and complete customer satisfaction.
Jen is a very active community volunteer including political campaign team leader, Taste of South Tampa Restaurant Committee Co-Chair, Tampa Bay Young Professional Awards: Awards Chairperson, South Tampa Young Leaders and Executives Toys for Tots Chairperson, founder of the South Tampa Wine Drinkers with a Reading Problem Book Club, and fundraiser/participant in many Breast Cancer 3-Day and Relay for Life Walks.
You can reach Jen at Jen@BrainChildBranding.com.
Jenn Cullen Dettmann
Account Executive
Jenn is one of BCB's Account Executive. She essentia
lly works for you. She has more than 18 years in advertising, PR, and
promotions, including experience exceeding the needs of the likes of
Macy's, Edward Jones, Subaru, Nordstrom's, Bang and Olufsen, Six Flags,
Planet Hollywood, Volvo/Saab, and countless others. She is also funny.
In fact, she's one of the only people we know that can make you giggle
when she does her "Aunt Sis" impersonation.
Jenn
enjoys life, travel, family, the arts and everything
advertising-related. Since early BrainChildhood, Jenn has pretended to
enjoy attending Superbowl parties just to have a front row seat to
drool over each year's most exciting commercials, while everyone else
focuses on restroom breaks.
Although she is always available
via email and/or phone, you will never see her, as she still spends
most of her time online reading about trends in marketing, demographic
buying habits, and interesting promotional challenges, solutions and
opportunities.
For Jenn, it's about how and who you're
reaching. It's about garnering a response. It's about generating
income. It's not about the size of your marketing budget, but the most
effective and lucrative ways to use it, all the way down to the
grassroots.
BCB recruited Jenn for her out-of-the-box thinking process and
her ability to produce measurable results.
You can reach Jenn at Jenn@BrainChildBranding.com.
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