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Latest Blog Posts
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10/06/2011 by MickeyM619
Poor Comic Sans . . .
The typeface, Comic Sans, has been taking a beating for years now. I, like a lot of designers out there, have an opinion about the Comic Sans font, and it seems the overwhelming majority of those opinions are negative. How has a single font become the focus of so much hate? And what, exactly, is behind it all? Comic Sans was created by Vincent Connare in 1994 for Microsoft. It was originally designed to be used with Microsoft Bob, but it was completed too late to be included in the program. Connare purports that he never intended the font to be released for general use, and only designed it to be used in comic-book-style speech bubbles within MS Bob. The font ended up being included in Microsoft 3D Movie Maker, which used it in its pop-up windows and help sections. Later it was included with Windows 95 Plus Pack and then became a standard font for the OEM version of Windows 95. Comic Sans has been used on a number of well-known products. Beanie Babies have used the font on their tags since the late 1990's. The 2004 Canada Day 25-cent collector coin also used the font. (As a Canadian, I speak for the country when I say, "We're sorry!") The Sims video game uses it as well. One of the main reasons Comic Sans became the target of such hatred was its widespread usage, particularly when dealing with serious or formal subjects. While Comic Sans was perfectly adequate in designs for children or designs related to comic books or cartoons, it had no place in business or professional work usage. It’s also ill-suited in content body text – it’s best used as a headline/heading font or short quote (such as in a comic book). But nevertheless, Comic Sans has cropped up all over the place. The "Ban Comic Sans" movement started in 1999. It was reportedly started by Dave and Holly Crumbs, graphic designers from Indianapolis, after an employer insisted they use Comic Sans in a children’s museum exhibit. While the group is a bit tongue-in-cheek, they do point out one of the biggest problems in amateur graphic design: disregard for appropriate typography choices. As a professional typographer and a teacher of Typography, I consider the impact of a font and typography choices have on the overall tone of a project. An amateur will often just pick a font they like, disregarding the font’s impact on the final design. It is said that bad typography is created by the same people that will cut their own hair . . . just because they can.
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09/01/2011 by MickeyM619
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BrainChild Branding's New QR Code
A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity. The code consists of black modules arranged in a square pattern on a white background. If you want to find our page on the unusual uses of a QR Code in today's advertising world, use your QR Code reader to scan the QR Code to the left.
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06/20/2011 by MickeyM619
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Customizing Your YouTube Channel
As part of our branding efforts, BrainChild Branding recently customized the YouTube Channel for Winchester Wine and Spirits of Winchester, MA. YouTube is the second most popular search engine after Google so it makes sense to have a YouTube presence. Since all BrainChild Branding's websites are optimized to be found in Google, the obvious next step is to optimize your YouTube channel. All BCB websites are custom designed, so it just makes sense to custom design our clients' YouTube channels. In the case of Winchester Wine and Spirits, they hold a tasting each Friday night. As you can see from their videos, hundreds of people flock there to taste the newest wines, the finest microbrews, and the latest spirits. Now, through YouTube, they are able to share that experience with others!
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BCB Portfolio > Branding Samples
Branding Examples
NAHB Membership Brochure
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Known as “the voice of the housing industry,” Washington, DC-based National Association of Home Builders represents more than 235,000 members involved in all aspects of home building and remodeling.
The membership campaign kicked off with a brochure, targeted to home builders who were not yet members of either their local HBA or a member of the national organization.
This piece was a complex six panel folded to one panel and included a rounded lip that housed several inserts. Those inserts are updated yearly.
National Association of Home Builders Women's Council
Direct Mail Packages
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The National Association of Home Builders Women's Council required several fundraising direct mail campaigns. Pieces included direct mail letters, reply devices, carriers, and BREs (business reply envelopes). The package had to have a look of cohesion and professionalism and promote Building Women Magazine.
Eventive New York Promotional Campaign
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Eventive NY: Marketing and Event Executives located in New York City.
Eventive was looking for a branding campaign that would set them apart from all the other special event planners.
We began by writing incredible copy for both the website and the brochure (above.) We developed an eight-panel brochure to be used in the launch of a summer branding campaign.
Hog's Breath Saloon Beer Campaign
Package and Promotional Products Design
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Hog's Breath Beer required a bottle label, six-pack carrier (as shown above), 24-beer chest, t-shirts, and an array of products for the Hog's Breath Store.
Rose Lesniak Dog Training Campaign
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Rose Lesniak, an ABC-Certified dog trainer, wanted cohesion in her
marketing tools. BCB started with the creation of a logo -- one that
was fun and at the same time professional, could work both in color and
in black and white, and would address the organic nature of the
services.
Next was the design, production, and printing of
letterhead, business cards, envelopes and postcards for distribution
within the trainer's market.
BCB then bought ad space in Pet Pages Magazine on behalf of the client. BCB also created a 12 oz. fully-branded mug meant to be given to her clients as a premium incentive.
We're currently working on developing her website, so we'll keep you informed when there's more Rose Lesniak Dog Trainer.
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