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Latest Blog Posts
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Creativity
01/10/2013 by MickeyM619
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Tap Into Your Creative Self
My latest creative interest is Kickstarter.com. Kickstarter is a funding platform for creative projects. Everything from films, games, and music to art, design, and technology. Kickstarter is full of ambitious, innovative, and imaginative projects that are brought to life through the direct support of others. Thousands of creative projects are funding on Kickstarter at any given moment. Each project is independently created and crafted by the person behind it. The filmmakers, musicians, artists, and designers you see on Kickstarter have complete control and responsibility over their projects. They spend weeks building their project pages, shooting their videos, and brainstorming what rewards to offer backers. When they're ready, creators launch their project and share it with their community. Every project creator sets their project's funding goal and deadline. If people like the project, they can pledge money to make it happen. If the project succeeds in reaching its funding goal, all backers' credit cards are charged when time expires. If the project falls short, no one is charged. Funding on Kickstarter is all-or-nothing. That's why it's very cool that there's "The Kickback Machine." Separate from Kickstarter.com, The Kickback Machine lets you research what worked and what failed on Kickstarter.com. By doing the research in advance of posting your idea on Kickstarter, you'll be able to get a feel for 1) if your idea will rock it out, or 2) drop like a rock. And now a new site from an aspiring Miami-based programmer, Outgrow.me has emerged as the first marketplace for successfully-funded Kickstarter projects. Outgrow.me is a place to discover crowd-funded projects currently available for purchase. So, if you have an idea for something and you think people are going to say, "Why didn't I think of that!?" then you have the path to follow.
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Branding Campaigns
05/10/2012 by MickeyM619
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Under the Heading "Nothing Better To Do?"
Some Google hacks are simply cooler than others. If you want to make Google Translate “beat box” like a champ, simply paste this nonsensical string of letters into it and push play. pv zk bschk pv zk pv bschk zk pv zk bschk pv zk pv bschk zk bschk pv bschk bschk pv kkkkkkkkkk bschk bschk bschk pv zk bschk pv zk pv bschk zk pv zk bschk pv zk pv bschk zk bschk pv bschk bschk pv kkkkkkkkkk bschk bschk bschk pv zk bschk pv zk pv bschk zk pv zk bschk pv zk pv bschk zk bschk pv bschk bschk pv kkkkkkkkkk bschk bschk bschk pv zk bschk pv zk pv bschk zk pv zk bschk pv zk pv bschk zk bschk pv bschk bschk pv kkkkkkkkkk bschk bschk bschk pv zk bschk pv zk pv bschk zk pv zk bschk pv zk pv bschk zk bschk pv bschk bschk pv kkkkkkkkkk bschk bschk bschk Let's make it even easier. Here's a link that goes directly to the trick.
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Branding Campaigns
10/06/2011 by MickeyM619
Poor Comic Sans . . .
The typeface, Comic Sans, has been taking a beating for years now. I, like a lot of designers out there, have an opinion about the Comic Sans font, and it seems the overwhelming majority of those opinions are negative. How has a single font become the focus of so much hate? And what, exactly, is behind it all? Comic Sans was created by Vincent Connare in 1994 for Microsoft. It was originally designed to be used with Microsoft Bob, but it was completed too late to be included in the program. Connare purports that he never intended the font to be released for general use, and only designed it to be used in comic-book-style speech bubbles within MS Bob. The font ended up being included in Microsoft 3D Movie Maker, which used it in its pop-up windows and help sections. Later it was included with Windows 95 Plus Pack and then became a standard font for the OEM version of Windows 95. Comic Sans has been used on a number of well-known products. Beanie Babies have used the font on their tags since the late 1990's. The 2004 Canada Day 25-cent collector coin also used the font. (As a Canadian, I speak for the country when I say, "We're sorry!") The Sims video game uses it as well. One of the main reasons Comic Sans became the target of such hatred was its widespread usage, particularly when dealing with serious or formal subjects. While Comic Sans was perfectly adequate in designs for children or designs related to comic books or cartoons, it had no place in business or professional work usage. It’s also ill-suited in content body text – it’s best used as a headline/heading font or short quote (such as in a comic book). But nevertheless, Comic Sans has cropped up all over the place. The "Ban Comic Sans" movement started in 1999. It was reportedly started by Dave and Holly Crumbs, graphic designers from Indianapolis, after an employer insisted they use Comic Sans in a children’s museum exhibit. While the group is a bit tongue-in-cheek, they do point out one of the biggest problems in amateur graphic design: disregard for appropriate typography choices. As a professional typographer and an instructor of Typography, I consider the impact of a font and typography choices have on the overall tone of a project. An amateur will often just pick a font they like, disregarding the font’s impact on the final design. It is said that bad typography is created by the same people that will cut their own hair . . . just because they can.
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Branding Campaigns
09/01/2011 by MickeyM619
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BrainChild Branding's New QR Code
A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity. The code consists of black modules arranged in a square pattern on a white background. If you want to find our page on the unusual uses of a QR Code in today's advertising world, use your QR Code reader to scan the QR Code to the left.
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Branding Campaigns
06/20/2011 by MickeyM619
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Customizing Your YouTube Channel
As part of our branding efforts, BrainChild Branding recently customized the YouTube Channel for Winchester Wine and Spirits of Winchester, MA. YouTube is the second most popular search engine after Google so it makes sense to have a YouTube presence. Since all BrainChild Branding's websites are optimized to be found in Google, the obvious next step is to optimize your YouTube channel. All BCB websites are custom designed, so it just makes sense to custom design our clients' YouTube channels. In the case of Winchester Wine and Spirits, they hold a tasting each Friday night. As you can see from their videos, hundreds of people flock there to taste the newest wines, the finest microbrews, and the latest spirits. Now, through YouTube, they are able to share that experience with others!
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SubscribeBCB Testimonials
Here's What BCB Clients Have to Say about Us!
BrainChild Branding is not one of those agencies that says, "Here's your product! See'ya!"
When you work with us, you become part of the BrainChild family (less the Thanksgiving dinners...).
Creative Director Chris Myers's philosophy over the last twenty years is that a client should leave a meeting knowing more than they did before it. Yes, we want to work for you as your Brand Managers, but more than that, we want to inspire you to understand the elements of Brand Management. Our hope is that if we educate you, you're more likely to catch the vibe of it, get creative and carry it through to every bit of marketing, advertising and promotion you do.
As the Chinese proverb says, "Give a man a fish and he'll eat for a day. Teach him how to fish and he'll eat for a lifetime."
And once you're fishing like a pro, we're still there to help with tips, tricks, and the latest information on successful brand awareness.
Just ask our clients!
Fast Twitch Fitness Performance
Branding Campaign | Website | Internet Marketing
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Francois Tort, Owner of Fast Twitch Fitness Performance, had this to say about BrainChild Branding:
"I'm a Strength and Conditioning Specialist and owner of a personal training company in the Tampa Bay area. I badly needed to increase my company's online presence in order to increase inquiries for personal training.
Since I've had my website, I've had a steady flow of inquiries for training, many of which have turned into profitable business/clientele and contacts for my company. I've compared my competitors' websites to mine and they don't even hold a candle. As a relatively new small business owner, I've made a lot of mistakes in developing my company. Working with Brainchild is not one of them."
Francois Tort
Fast Twitch Fitness Performance
Tampa, Florida
813.294.2836
Blue Water Realty Group Inc.
Branding Campaign | Website | Internet Marketing
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Candy Wynn, President and Owner of Blue Water Realty Group Inc., had this to say about BrainChild Branding:
"We started a branding campaign with BrainChild Branding in 2001 with certain preconceived notions. We thought all we had to do was increase our signage, maybe do more television, radio and print. A website was not that high on our list of things to do. We knew we wanted a pretty site just like all the other realtors in the area, but we didn't think we needed much more."
"After we sat down for a few sessions with BrainChild, we realized they were on to something. While we wanted to follow trends, BrainChild Branding helped us set trends. Our website became the epicenter of our branding campaign and put us on the map in South Florida's real estate market.
"Our site is unbelievable. It's got all these cool features, yet I'm able to go in and change anything I want on the site. I change daily listings, my feature properties, and anything I want. I can feature a condo one day and then when that sells put up my favorite single family home."
"On top of that, we have this very secure client login. We place bank documents, mortgage information, appraisal information, and the client can track the progress of their sale or purchase. All the while, they can only access THEIR area; our other clients have their own personal access area. It helps cut down paperwork and keeps all this sen sitive material in a safe, secure area that clients feel easy to use. Moving documents back and forth is a breeze."
"We have been able to measure the results of our marketing efforts through the use of the built in traffic statistics. When we hit the right note with an internet marketing campaign, we see the real-time results in the increase of visitors to our site."
"When we ask, 'How did you hear about us?' the answer is ultimately, "Found you on the web!"
"It's made it easy for Blue Water Realty Group to trust the ongoing branding solutions we get from BrainChild Branding."
Candy Wynn
Blue Water Realty Group
Miami Beach, FL
305.582.8434
Rose Lesniak Dog Training Campaign
Logo, Website, Collateral and Ongoing Branding Campaign
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Rose Lesniak says, "I'm an ABC-Certified dog trainer in Miami, Florida. I wanted a South Florida-directed branding campaign. I wasn't sure if my business was too small for BrainChild Branding to bother with. Instead I was treated with as much expert talent as I imagine they treat any client."
"Every piece I've had BrainChild Branding work on has been absolutely wonderful. I love my logo, I love my collateral material, I love my website; I love EVERYTHING they do for me."
"Their Search Engine Optimization has translated to thousands of dollars for me. I know that, without their branding campaign, there would have been no way for me to generate those additional $$s."
"Every time I think my branding campaign is fulfilling all my needs, they come up with completely awesome ideas to grow my business! They execute it and 'boom' I have an influx of new leads!"
En Fuego Studios
Logo Identity and Branding Campaign
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Jayson Mattucci of En Fuego Studios in Tampa Florida sent three different, random pieces of music and asked us to produce a logo that would represent the vibe of each piece of music.
When we sent him this logo, he went nuts. "I so wanted to be that pain-in-the-neck client that sent you back to the drawing board over and over."
"Instead, you gave me a logo that I adore! I dream this logo!"
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