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Latest Blog Posts
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Creativity
01/10/2013 by MickeyM619
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Tap Into Your Creative Self
My latest creative interest is Kickstarter.com. Kickstarter is a funding platform for creative projects. Everything from films, games, and music to art, design, and technology. Kickstarter is full of ambitious, innovative, and imaginative projects that are brought to life through the direct support of others. Thousands of creative projects are funding on Kickstarter at any given moment. Each project is independently created and crafted by the person behind it. The filmmakers, musicians, artists, and designers you see on Kickstarter have complete control and responsibility over their projects. They spend weeks building their project pages, shooting their videos, and brainstorming what rewards to offer backers. When they're ready, creators launch their project and share it with their community. Every project creator sets their project's funding goal and deadline. If people like the project, they can pledge money to make it happen. If the project succeeds in reaching its funding goal, all backers' credit cards are charged when time expires. If the project falls short, no one is charged. Funding on Kickstarter is all-or-nothing. That's why it's very cool that there's "The Kickback Machine." Separate from Kickstarter.com, The Kickback Machine lets you research what worked and what failed on Kickstarter.com. By doing the research in advance of posting your idea on Kickstarter, you'll be able to get a feel for 1) if your idea will rock it out, or 2) drop like a rock. And now a new site from an aspiring Miami-based programmer, Outgrow.me has emerged as the first marketplace for successfully-funded Kickstarter projects. Outgrow.me is a place to discover crowd-funded projects currently available for purchase. So, if you have an idea for something and you think people are going to say, "Why didn't I think of that!?" then you have the path to follow.
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Branding Campaigns
05/10/2012 by MickeyM619
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Under the Heading "Nothing Better To Do?"
Some Google hacks are simply cooler than others. If you want to make Google Translate “beat box” like a champ, simply paste this nonsensical string of letters into it and push play. pv zk bschk pv zk pv bschk zk pv zk bschk pv zk pv bschk zk bschk pv bschk bschk pv kkkkkkkkkk bschk bschk bschk pv zk bschk pv zk pv bschk zk pv zk bschk pv zk pv bschk zk bschk pv bschk bschk pv kkkkkkkkkk bschk bschk bschk pv zk bschk pv zk pv bschk zk pv zk bschk pv zk pv bschk zk bschk pv bschk bschk pv kkkkkkkkkk bschk bschk bschk pv zk bschk pv zk pv bschk zk pv zk bschk pv zk pv bschk zk bschk pv bschk bschk pv kkkkkkkkkk bschk bschk bschk pv zk bschk pv zk pv bschk zk pv zk bschk pv zk pv bschk zk bschk pv bschk bschk pv kkkkkkkkkk bschk bschk bschk Let's make it even easier. Here's a link that goes directly to the trick.
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Branding Campaigns
10/06/2011 by MickeyM619
Poor Comic Sans . . .
The typeface, Comic Sans, has been taking a beating for years now. I, like a lot of designers out there, have an opinion about the Comic Sans font, and it seems the overwhelming majority of those opinions are negative. How has a single font become the focus of so much hate? And what, exactly, is behind it all? Comic Sans was created by Vincent Connare in 1994 for Microsoft. It was originally designed to be used with Microsoft Bob, but it was completed too late to be included in the program. Connare purports that he never intended the font to be released for general use, and only designed it to be used in comic-book-style speech bubbles within MS Bob. The font ended up being included in Microsoft 3D Movie Maker, which used it in its pop-up windows and help sections. Later it was included with Windows 95 Plus Pack and then became a standard font for the OEM version of Windows 95. Comic Sans has been used on a number of well-known products. Beanie Babies have used the font on their tags since the late 1990's. The 2004 Canada Day 25-cent collector coin also used the font. (As a Canadian, I speak for the country when I say, "We're sorry!") The Sims video game uses it as well. One of the main reasons Comic Sans became the target of such hatred was its widespread usage, particularly when dealing with serious or formal subjects. While Comic Sans was perfectly adequate in designs for children or designs related to comic books or cartoons, it had no place in business or professional work usage. It’s also ill-suited in content body text – it’s best used as a headline/heading font or short quote (such as in a comic book). But nevertheless, Comic Sans has cropped up all over the place. The "Ban Comic Sans" movement started in 1999. It was reportedly started by Dave and Holly Crumbs, graphic designers from Indianapolis, after an employer insisted they use Comic Sans in a children’s museum exhibit. While the group is a bit tongue-in-cheek, they do point out one of the biggest problems in amateur graphic design: disregard for appropriate typography choices. As a professional typographer and an instructor of Typography, I consider the impact of a font and typography choices have on the overall tone of a project. An amateur will often just pick a font they like, disregarding the font’s impact on the final design. It is said that bad typography is created by the same people that will cut their own hair . . . just because they can.
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Branding Campaigns
09/01/2011 by MickeyM619
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BrainChild Branding's New QR Code
A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity. The code consists of black modules arranged in a square pattern on a white background. If you want to find our page on the unusual uses of a QR Code in today's advertising world, use your QR Code reader to scan the QR Code to the left.
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Branding Campaigns
06/20/2011 by MickeyM619
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Customizing Your YouTube Channel
As part of our branding efforts, BrainChild Branding recently customized the YouTube Channel for Winchester Wine and Spirits of Winchester, MA. YouTube is the second most popular search engine after Google so it makes sense to have a YouTube presence. Since all BrainChild Branding's websites are optimized to be found in Google, the obvious next step is to optimize your YouTube channel. All BCB websites are custom designed, so it just makes sense to custom design our clients' YouTube channels. In the case of Winchester Wine and Spirits, they hold a tasting each Friday night. As you can see from their videos, hundreds of people flock there to taste the newest wines, the finest microbrews, and the latest spirits. Now, through YouTube, they are able to share that experience with others!
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Graphic Design
The creative branding strategy behind your brand is the roadmap to your position in your marketplace. Take control: put the BrainChild Branding experts on your team. BrainChild Branding's multi-disciplinary branding team will develop a winning creative branding strategy, generating measurable advertising results and profitable behavior.
Your market is waiting – but not for long.
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Fast Twitch Fitness Performance
Fast Twitch Fitness Performance are the premiere personal Trainers in Tampa, Tampa Bay and Apollo Beach, Florida. Fast Twitch has personal trainers at the Powerhouse Gym in Tampa and The Apollo Beach Racquet and Fitness Club. The personal trainers at Fast Twitch have all the necessary skills, experience and credentials to get you, through personal training, in the best shape of your life. Fast Twitch hired BrainChild Branding to create a logo that best demonstrates Fast Twitch's tagline: "You're stronger than you know!" For each of our clients, BCB demonstrates each logo in several different ways. Above is the logo in a vertical fashion. Logo colors are PMS5743 and process black.
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Royal Sun Park
Royal Sun Park is an independently-owned 50-bed ASSISTED LIVING and MEMORY CARE residence. Royal Sun Park offers private and semi-private suites, designed for seniors who need assistance with bathing, grooming, meal preparation, medication assistance and memory care. Royal Sun Park extends solace and safety to enhance residents’ lifestyle in a comfortable homelike environment, conveniently located in a quiet residential area of North Tampa. Royal Sun Park hired BrainChild Branding to first rename the facility. Formerly The Fountains of Tampa, they asked for a complete rebrand beginning with a name change. Our copywriter thought that Royal Sun Park best described the intimacy and care that they offered. The next step was to create a tagline that would best flatter the name, Royal Sun Park. Once the name was established, BrainChild Branding went on to design a logo. For each of our clients, BCB demonstrates each logo in several different ways. Above is the logo in a vertical fashion complete with the tagline. Logo colors are: PMS7421 Red, PMS282 Blue, and PMS108 Yellow. The logo is presented in two ways: available in both Pantone Matching System colors and as four-color process.
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Fernandez Florida Law
Fernandez Florida Law is dedicated to serving as a legal advocate for its clients in this time of foreclosure laws, loan modification laws, and bankruptcy laws. Fernandez Florida Law will help protect your legal rights by helping you navigate through the complex legal procedures in the State and Federal Court Systems. Fernandez Florida Law first hired BrainChild Branding to rename the law firm. Armed with a computer and a board room, Creative Director Chris Myers guided the renaming process and decided on Fernandez Florida Law. Since Nicki Fernandez practices throughout the state of Florida, we thought the name better described the law firm. Once the name was established, BrainChild Branding went on to design the logo. As with all of our clients, BCB presents each logo in different formats. Above is the vertical logo.
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