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Search Engine Optimization02/19/2014 by MickeyM619
Search Engine Optimization
If you're one of our clients, you've heard us say having a website is just the beginning of the work of promoting your business. If everyone in your industry was doing the same amount of work on search engine optimization aftercare, it would still be mathematically impossible for everyone to rank first. So, to get around that; to make our clients rank highly for the keywords that many people use to search for their business, we do search engine optimization. Problem is that so many people represent themselves as SEO Specialists with no training nor have the right to make the assertion. We had a client fire their SEO company after she realized she'd not heard a word from them in almost a year. In reviewing their work, she found that in past twelve months, they had posted a bunch of Facebook posts that had no call-to-action and no search engine optimization within the site. No keyword work, no rewriting of copy or blogs, just FB. Since Facebook is so easy to use, sometimes clients get confused that Facebook is the only way to go and they pay little or no attention to their website. Well, that's where BrainChild Branding comes in. Sure, we use Facebook (with calls-to-action) but we do a lot of behind-the-scenes stuff that is very unsexy but totally effective for improving traffic to your website. I'd get into specifics but I know that glaze when someone is mentally creating their shopping list ("Well, I need Snapple and eggs and..."). That's when I have to turn my nerd off. Suffice to say, we use a lot of tools to make sure your site ranks high. We're constantly analyzing, refining your meta tags, changing out content, and re-analyzing keywords as they become popular search terms. Sure, we use Google Analytics, but we use much more sophisticated software that compares you to three of your competitors. We see what they're doing right and what they're doing right and we govern ourselves accordingly. And we learn, analyze and follow every change that Google makes to try and shake up the SEO practices. By implementing these practices we can dramatically increase the traffic to your website. Making a website is a great first step to growing your business, but by following through with SEO, you can go the extra mile to reach out to all your potential clients possible.
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Creativity01/10/2013 by MickeyM619
Tap Into Your Creative Self
My latest creative interest is Kickstarter.com. Kickstarter is a funding platform for creative projects. Everything from films, games, and music to art, design, and technology. Kickstarter is full of ambitious, innovative, and imaginative projects that are brought to life through the direct support of others. Thousands of creative projects are funding on Kickstarter at any given moment. Each project is independently created and crafted by the person behind it. The filmmakers, musicians, artists, and designers you see on Kickstarter have complete control and responsibility over their projects. They spend weeks building their project pages, shooting their videos, and brainstorming what rewards to offer backers. When they're ready, creators launch their project and share it with their community. Every project creator sets their project's funding goal and deadline. If people like the project, they can pledge money to make it happen. If the project succeeds in reaching its funding goal, all backers' credit cards are charged when time expires. If the project falls short, no one is charged. Funding on Kickstarter is all-or-nothing. That's why it's very cool that there's "The Kickback Machine." Separate from Kickstarter.com, The Kickback Machine lets you research what worked and what failed on Kickstarter.com. By doing the research in advance of posting your idea on Kickstarter, you'll be able to get a feel for 1) if your idea will rock it out, or 2) drop like a rock. And now a new site from an aspiring Miami-based programmer, Outgrow.me has emerged as the first marketplace for successfully-funded Kickstarter projects. Outgrow.me is a place to discover crowd-funded projects currently available for purchase. So, if you have an idea for something and you think people are going to say, "Why didn't I think of that!?" then you have the path to follow.
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Branding Campaigns05/10/2012 by MickeyM619
Under the Heading "Nothing Better To Do?"
Some Google hacks are simply cooler than others. If you want to make Google Translate “beat box” like a champ, simply paste this nonsensical string of letters into it and push play. pv zk bschk pv zk pv bschk zk pv zk bschk pv zk pv bschk zk bschk pv bschk bschk pv kkkkkkkkkk bschk bschk bschk pv zk bschk pv zk pv bschk zk pv zk bschk pv zk pv bschk zk bschk pv bschk bschk pv kkkkkkkkkk bschk bschk bschk pv zk bschk pv zk pv bschk zk pv zk bschk pv zk pv bschk zk bschk pv bschk bschk pv kkkkkkkkkk bschk bschk bschk pv zk bschk pv zk pv bschk zk pv zk bschk pv zk pv bschk zk bschk pv bschk bschk pv kkkkkkkkkk bschk bschk bschk pv zk bschk pv zk pv bschk zk pv zk bschk pv zk pv bschk zk bschk pv bschk bschk pv kkkkkkkkkk bschk bschk bschk Let's make it even easier. Here's a link that goes directly to the trick.
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Branding Campaigns10/06/2011 by MickeyM619
Poor Comic Sans . . .
The typeface, Comic Sans, has been taking a beating for years now. I, like a lot of designers out there, have an opinion about the Comic Sans font, and it seems the overwhelming majority of those opinions are negative. How has a single font become the focus of so much hate? And what, exactly, is behind it all? Comic Sans was created by Vincent Connare in 1994 for Microsoft. It was originally designed to be used with Microsoft Bob, but it was completed too late to be included in the program. Connare purports that he never intended the font to be released for general use, and only designed it to be used in comic-book-style speech bubbles within MS Bob. The font ended up being included in Microsoft 3D Movie Maker, which used it in its pop-up windows and help sections. Later it was included with Windows 95 Plus Pack and then became a standard font for the OEM version of Windows 95. Comic Sans has been used on a number of well-known products. Beanie Babies have used the font on their tags since the late 1990's. The 2004 Canada Day 25-cent collector coin also used the font. (As a Canadian, I speak for the country when I say, "We're sorry!") The Sims video game uses it as well. One of the main reasons Comic Sans became the target of such hatred was its widespread usage, particularly when dealing with serious or formal subjects. While Comic Sans was perfectly adequate in designs for children or designs related to comic books or cartoons, it had no place in business or professional work usage. It’s also ill-suited in content body text – it’s best used as a headline/heading font or short quote (such as in a comic book). But nevertheless, Comic Sans has cropped up all over the place. The "Ban Comic Sans" movement started in 1999. It was reportedly started by Dave and Holly Crumbs, graphic designers from Indianapolis, after an employer insisted they use Comic Sans in a children’s museum exhibit. While the group is a bit tongue-in-cheek, they do point out one of the biggest problems in amateur graphic design: disregard for appropriate typography choices. As a professional typographer and an instructor of Typography, I consider the impact of a font and typography choices have on the overall tone of a project. An amateur will often just pick a font they like, disregarding the font’s impact on the final design. It is said that bad typography is created by the same people that will cut their own hair . . . just because they can.
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Branding Campaigns09/01/2011 by MickeyM619
BrainChild Branding's New QR Code
A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity. The code consists of black modules arranged in a square pattern on a white background. If you want to find our page on the unusual uses of a QR Code in today's advertising world, use your QR Code reader to scan the QR Code to the left.
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Your brand essentially captures a company's spirit and core message. It creates confidence, trust and respect in employees, partners, investors and competitors. BrainChild Branding’s cross-cultural brand analysis and message development service helps companies scrutinize, develop and optimize their brand for the local, nation, or international markets.