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QR Codes

How Can They Be Used for Marketing

If you've found this page, you used your QR Code Reader to reach this page.

Well, your payoff is simple! Here are some really cool marketing applications we've used a QR Code on.

BluewaterRealtyGroupInc.com has a QR Code on their Realtor signs. It's large enough that a person can read it from the curb and it takes them directly to BWRGI.com's website. Without getting out of the car, they can see pictures of the property they're sitting in front of. They can see exterior pictures, interior shots, tax roll information, asking price, how long it's been on the market . . . well, you get the idea.

Bluewater has taken it one more step and each property's marketing materials have a QR Code that takes someone right to that particular property. So, each flyer has its own unique QR Code.

CE Cruncher uses it on their business cards and collateral materials. Sure, the person who received the business card can sit down to their computer, type in the website URL, but they have to wait until they're back in their office. Or they can simply read the QR Code and immediately be taken to CE Cruncher's website on their phone.

Sitting in traffic can become really interesting when the jeep next to you has a QR Code on its signage. The soon-to-be-delivered car signage forFastTwitchFP.com has a QR Code directing the reader to a specific page within the website. We're able to track through our SEO analytics how many people actually read the QR Code and then went to the site! 

United Airelines are now using QR Codes for Mobile Boarding Passes. It is said that by the end of 2011, all carriers will be required to provide this service for international flights.

The potential for QR Codes is limitless. What’s most exciting is how they take what social media is doing well now, bringing people together with technology, and extending it to enhance the experience.

The next generation of barcodes will hold even more information – so much that an Internet connection will not even be necessary. The content will be effectively embedded in the code. Imagine scanning a digital code to manifest physical reality?

It’s amazing to consider where this can go.

How about you? How can you use QR Codes to take advantage of this phenomenon? Fill in the form below. We'll post the most creative ideas for QR Code usage!

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