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  • Search Engine Optimization

Search Engine Optimization

Search Engine Optimization

Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to your web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results. Typically, the higher a website appears in the search results list, the more visitors your website will receive from the search engine. SEO targets different kinds of searches, including image searches, local searches, video searches and industry-specific vertical search engines. This gives your website web presence.

As an internet marketing strategy, BrainChild Branding determines how search engines work and what people search for to reach you. Optimizing your website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Because effective SEO requires changes to the HTML source code of your website, SEO tactics are incorporated into BrainChild Branding's website development and design.

BrainChild Branding has a unique approach to producing successful search engine optimization. Since BrainChild Branding shows you how to manage your own content on the website, we also show you how to manage your meta tags. Every time you change content on your website, you change the meta tags. This cutting-edge concept keeps the search engines interested in your website.

Of course there's much more involved in successful search engine optimization. We'll keep you up-to-date on the latest algorithms search engines are using to rank your website. BrainChild Branding offers SEO as part of a broader marketing campaign.

BrainChild Branding never practices techniques known as black hat SEO or spamdexing. BrainChild Branding never uses methods such as link farms, keyword stuffing and article spinning that degrades both the relevance of search results and the user-experience of search engines. This is an imperative: search engines look for websites that employ these techniques in order to remove them from their indices.

Talk to BrainChild Branding about the right way to get your website high ranking.

Search Engine Marketing (SEM)

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote your website by increasing its' visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion.

Search engine marketing is a marriage between creativity and financial budgets. BrainChild Branding is proud of our experts: right- and left-brained makes for cutting-edge search engine marketing plans.