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Latest Blog Posts
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10/06/2011 by MickeyM619
Poor Comic Sans . . .
The typeface, Comic Sans, has been taking a beating for years now. I, like a lot of designers out there, have an opinion about the Comic Sans font, and it seems the overwhelming majority of those opinions are negative. How has a single font become the focus of so much hate? And what, exactly, is behind it all? Comic Sans was created by Vincent Connare in 1994 for Microsoft. It was originally designed to be used with Microsoft Bob, but it was completed too late to be included in the program. Connare purports that he never intended the font to be released for general use, and only designed it to be used in comic-book-style speech bubbles within MS Bob. The font ended up being included in Microsoft 3D Movie Maker, which used it in its pop-up windows and help sections. Later it was included with Windows 95 Plus Pack and then became a standard font for the OEM version of Windows 95. Comic Sans has been used on a number of well-known products. Beanie Babies have used the font on their tags since the late 1990's. The 2004 Canada Day 25-cent collector coin also used the font. (As a Canadian, I speak for the country when I say, "We're sorry!") The Sims video game uses it as well. One of the main reasons Comic Sans became the target of such hatred was its widespread usage, particularly when dealing with serious or formal subjects. While Comic Sans was perfectly adequate in designs for children or designs related to comic books or cartoons, it had no place in business or professional work usage. It’s also ill-suited in content body text – it’s best used as a headline/heading font or short quote (such as in a comic book). But nevertheless, Comic Sans has cropped up all over the place. The "Ban Comic Sans" movement started in 1999. It was reportedly started by Dave and Holly Crumbs, graphic designers from Indianapolis, after an employer insisted they use Comic Sans in a children’s museum exhibit. While the group is a bit tongue-in-cheek, they do point out one of the biggest problems in amateur graphic design: disregard for appropriate typography choices. As a professional typographer and a teacher of Typography, I consider the impact of a font and typography choices have on the overall tone of a project. An amateur will often just pick a font they like, disregarding the font’s impact on the final design. It is said that bad typography is created by the same people that will cut their own hair . . . just because they can.
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09/01/2011 by MickeyM619
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BrainChild Branding's New QR Code
A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity. The code consists of black modules arranged in a square pattern on a white background. If you want to find our page on the unusual uses of a QR Code in today's advertising world, use your QR Code reader to scan the QR Code to the left.
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06/20/2011 by MickeyM619
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Customizing Your YouTube Channel
As part of our branding efforts, BrainChild Branding recently customized the YouTube Channel for Winchester Wine and Spirits of Winchester, MA. YouTube is the second most popular search engine after Google so it makes sense to have a YouTube presence. Since all BrainChild Branding's websites are optimized to be found in Google, the obvious next step is to optimize your YouTube channel. All BCB websites are custom designed, so it just makes sense to custom design our clients' YouTube channels. In the case of Winchester Wine and Spirits, they hold a tasting each Friday night. As you can see from their videos, hundreds of people flock there to taste the newest wines, the finest microbrews, and the latest spirits. Now, through YouTube, they are able to share that experience with others!
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Branding that Helps You Build Brand LoyaltyTampa, Florida's BrainChild Branding helps you practice the art of saying the right things to the right people. It's all about capturing the culture of your business and capturing your customers.
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Creative Concept and DesignBrainChild Branding's creative strategy behind a brand is the roadmap to your position in the marketplace. From logos to billboards and everything in between. Tampa Bay's BrainChild Branding can do it all.
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Elegant Web Design and DevelopmentTampa-based BrainChild Branding's websites are cutting-edge, sophisticated, and timeless. BrainChild Branding develops content-management, database-driven websites with both beauty and brains.
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Internet MarketingBrainChild Branding produces internet marketing that encompasses digital, computerized, and networked information and communication technologies. We'll help you reach your audience in ways you've never thought possible.
BrainChild Branding Keeps Your Brand and Website Cohesive
BCB Branding Campaigns and Website Design Help Build Brand Loyalty
BrainChild Branding is a website / branding / advertising agency located in Tampa, Florida, and serving the United States and Canada.
Why do we put so much emphasis on website design and development? Easy! With the growing irrelevance of print and TV media, having a website; a website that works hard for you, makes it easier for BrandChild Branding to build your brand and keep your brand fresh.
BrainChild Branding usually begins a branding campaign with one of our robust websites. Our websites are really cutting-edge, powerful and high-ranking. Your website is under your control. Within our websites you get to control your search engine optimization (SEO) and teach you to create search engine marketing campaigns (SEM). We have the ability to audit a pay-per-click campaign for you.
BCB's branding campaigns take the look, feel and personality of your brand and springboard into a full-on branding campaign. We create versatile and broad branding campaigns that cover brand design and strategy across all market sectors. We’ll shape your identity for compelling effect and show you how to carry your brand personality through in any format: from print to search engine optimization, search engine marketing, pay-per-click campaigns and everything in between -- for maximum results.
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Branding Campaigns
Branding your company and your products is the art of saying the right things to the right people. BrainChild Branding has more than 40 collective years of experience helping companies like you who can’t afford to waste money strategically craft, and deliveryour message. BrainChild Branding’s advertising team, marketing strategist, and public relations team deliver proven brand-building plans -- centered on brand-planning and creative insights. Our philosophy works for BrainChild Branding and our clients, and BrainChild Branding knows it will work for you.
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Concept and Design
The creative branding strategy behind your brand is the roadmap to your position in your marketplace. Take control: put the BrainChild Branding experts on your team. BCB’s multi-disciplinary branding team will develop a winning creative branding strategy, generating measurable results and profitable behavior. Your market is waiting – but not for long.
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Web Design and Development
While almost anyone can create an attractive website, BrainChild Branding websites have it all: beauty and brains . . . attractive, relevant, and hard-working.
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