BRAND CAMPAIGNS / Brand Strategy

Getting Invited Into A Home Was The Real Challenge for QiMe

Professional Organizing Is Personal—And Not Always Easy To Say Yes To

QiMe was not just offering organizing services.

They were asking people to open their doors.

To let someone into their home, into their space, and into a situation that often felt overwhelming, personal, and a little uncomfortable to explain.

That’s where the challenge lived.

People weren’t avoiding help because they didn’t want it.
They were pausing because they weren’t sure how it would feel.

Would it be judged?
Would it be awkward?
Would they feel exposed?

That hesitation was what kept the phone from ringing.

So before anything else—before advertising, before promotion, before even the first conversation—the brand had to make that moment feel easier.

Because once that door opens, everything else can begin.

A Campaign Built To Change How It Feels

From Hesitation To Relief—Carried Through Every Touchpoint

The strategy was simple, but it had to be right.

Shift the experience before it happens.

“Positive Energy For Your Space” became the direction—not as a tagline added later, but as the foundation for how the business would show up.

The message was clear:

This is going to feel better.

No pressure.

No judgment.

No reaction to the state of the space.

Just a change in energy the moment the process begins.

That idea carried through everything.

The name.
The brand mark.
Printed materials.
Apparel.
Everyday pieces that stayed with people long enough to do their job.

Not as decoration—but as repetition with purpose.

Once that direction was set, it was followed.

Consistently. Clearly. Without dilution.

That’s what allowed the campaign to move beyond a good idea and become something people recognized, trusted, and acted on.

Client Review: Wealth of First-Hand Knowledge

“I’ve had the pleasure of working with Chris for 15 years, and it has always been a delight. As she works through a design or a proposal, she will expand your knowledge base because of her passion for the industry and her ability to "read the room." She won't talk down to you, she won't geek you out, and I've always walked away a little smarter!

She does what she says she'll do, tells it like it is, and always over-delivers.

Chris has a wealth of first-hand knowledge in all areas of marketing, creative, web, digital technology, and more. I have referred many professionals to her over the years (from very different industries), and they all have been grateful.

Though Chris is now right where she should be...busy running and growing BrainChild Branding, I was impressed that she spent time as a Master's-level Design Instructor at the Miami Ad School. Lucky students!

If I go on any longer, it will seem as though she solicited this recommendation, but she doesn't even know I'm writing it.”

— Jennifer D.